Özgü Güder

Current

Marketing Manager at Ulker

Past

Marketing Manager, Milk&Yogurt at Sutas
Consultant & Instructor at Marketing&Management Institute
Category Controller, Chocolate &Gum at Cadbury Schweppes

Group Product Manager at Fatoş Oyuncak San.Tic A.Ş:
Owner at Merve Dış Giyim San.Tic.Ltd.

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Education

Middle East Technical University
Nişantaşı Kız Lisesi

Recommended

6 people have recommended Özgü

Connections

96 connections

Industry

Marketing and Advertising

Websites

Özgü Güder’s Summary

Experienced in food, FMCG, ready to wear, promotion sectors and consultancy in marketing field basically for consumer goods industries.

Strongly capable to set targets and develop fact based, sustainable and competitive strategies to achive those targets for long term commercial success in a given market.

Believes in: facts, results, to grasp as much as possible before acting, speed, efficiency, objectivity, power of novelty, good team work, accuracy, focusing, research and good observation, honesty- trust and loyalty within the team but being vigilant towards external conditions, requirement of systems.Above all, values determination, good faith, humanity and sense of humour.

Personaly interested in and works on forming new business models, developing new business ideas, concepts, methodologies.

Özgü Güder’s Specialties:

Skills & fields of expertise; product portfolio management, P&L management, brand management, marketing communications & marketing PR with all ATL and BTL communications strategies, tools and executions.Marketing and commercial strategy building , consumer and industry data analysing, sports marketing,corporate communications, new business and market development

Özgü Güder’s Experience

Marketing Manager

Ulker

(Privately Held; Food & Beverages industry)

February 2010 — Present (2 months)
Marketing Manager, Milk&Yogurt

Sutas

(Privately Held; Food Production industry)

January 2008 — February 2010 (2 years 2 months)
Consultant & Instructor

Marketing&Management Institute

(Privately Held; 1-10 employees; Management Consulting industry)

June 2006 — October 2007 (1 year 5 months)

One of the founders of the institute and the consultant in marketing management field.
Category Controller, Chocolate &Gum

Cadbury Schweppes

(Public Company; 10,001 or more employees; CSG; Consumer Goods industry)

April 1998 — April 2006 (8 years 1 month)

Held full executive accountability in marketing strategies, planning and executions concerning full chocolate and gum portfolio of the company.
Group Product Manager

Fatoş Oyuncak San.Tic A.Ş:

(Privately Held; 51-200 employees; Business Supplies and Equipment industry)

October 1997 — February 1998 (5 months)

Developing marketing and sales strategies for those produced or imported promotional items, in charge of setting product specifications, pricing and delivery conditions , full B2B customer relations responsibility
Owner

Merve Dış Giyim San.Tic.Ltd.

(Textiles industry)

August 1990 — May 1996 (5 years 10 months)

As being a member of family company in ready-made clothing business, participated in different roles , leading the company’s client portfolio from domestic retailers to export markets; Middle East countries , Belgium, France and Italy.
* Account Manager (1990-1992)
* Sales Manager (1992-1993)
* Managing Director (1993-1996)

Özgü Güder’s Education

Middle East Technical University

BBA , Faculty of Management , 1984 — 1989

Honors: Awarded Graduate of Management
Electives focused on marketing and finance
Nişantaşı Kız Lisesi

science 1981 — 1983

Additional Information

Özgü Güder’s Websites:

Özgü Güder’s Interests:

economics,management,science,technology,marketing,entertainment,sports

Özgü Güder’s Groups:

Inbound Marketers - For Marketing Professionals
International Network of Social-Eco Entrepreneurs
FMCG Professionals (World Wide)
FMCG & CPG (Consultants & Recruiters)
Bright Ideas & Entrepreneurs
Consultants Network
METU Alumni
Web 2.0 Turkey - Webrazzi.com
Social Media Marketing
NETWORK IN TURKEY
METU Alumni - ODTÜ Mezun
Marketing Turk
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TURKISH BUSINESS NETWORK