Ozgur Alaz

Ozgur Alaz

Trend Expert, Founder at PromoQube

Turkey

Current
  • Founder at PromoQube
  • Organization Committee at LikeMind Istanbul
  • Blogger and Self-Employed Consumer Trend Analyst at Marketallica (Self-employed)
Past
  • Innovation and Emerging Media Consultant at Yapi Kredi Bank
  • Writer at Marketing Turkiye
  • Strategic Planner at 41-29 Interactive Markting Agency
  • Strategic Planner at Youthrep
Education
  • Marmara Üniversitesi
  • Istanbul Teknik Üniversitesi
Connections
500+ connections
Industry
Marketing and Advertising
Websites

Ozgur Alaz’s Summary

I'm a marketing trend expert. My passion is to discover new marketing opportunities that changing lifestyle and technology bring. I've written a marketing blog (marketallica.com) for five years in order to inspire marketing people about innovations. My opinions and insights featured on leading sites such as psfk.com, springwise.com, trendwatching.com, tompeters.com. I'm co-author of 'Age of Conversation', and organizer of Likemind Istanbul

I'm founder of PromoQube. I is a marketing agency that develops marketing technologies, innovations and solutions in the era of social networking.

I am looking forward to meet likeminded people and exchange cutures and ideas.

Please contact me for any feedback, ideas, or just say hello.

Ozgur Alaz’s Specialties:

trendwatching, trendscouting, coolhunting, strategic planning, pricing, blog, blogging, market research, youth marketing, new media, Turkish trends, business plan, guerilla design, branding, Popular trends, non-traditional marketing, youth culture, social networking, experiential media, Peer-to-Peer marketing, trendspotting, innovation, social marketing, planning for good, likemind, facebook marketing


Ozgur Alaz’s Experience

  • Founder

    PromoQube

    (Marketing and Advertising industry)

    August 2009Present (8 months)

    PromoQube is a marketing agency that develops marketing technologies, innovations and solutions in the era of social networking.

    PromoQube works with leading brands such as, Ulker, OnurAir, MedyaNet, Hillside...

    More info can be found at www.promoqube.com

  • Organization Committee

    LikeMind Istanbul

    (Marketing and Advertising industry)

    May 2007Present (2 years 11 months)

    Likemind is a coffee and conversation event between likeminded marketing professional.

  • Blogger and Self-Employed Consumer Trend Analyst

    Marketallica (Self-employed)

    (Self-Employed; Myself Only; Marketing and Advertising industry)

    November 2004Present (5 years 5 months)

    Writer of a popular marketing blog named marketallica, which counts top25 marketing blogs in the world. Developed some innovative marketing concepts such as Flickrpreneur, Google Earth resume, Social Promotion that paraphrased by important marketing gurus such as Tom Peters and Steve Rubel. By the way offering trend reporting services for various clients such as Avea, Evyap, SK telecom, BMW

  • Innovation and Emerging Media Consultant

    Yapi Kredi Bank

    (Public Company; 1001-5000 employees; Banking industry)

    June 2007March 2008 (10 months)

  • Writer

    Marketing Turkiye

    (Privately Held; 11-50 employees; Publishing industry)

    March 2007September 2007 (7 months)

    A regular writer on new technologies and new trends.

  • Strategic Planner

    41-29 Interactive Markting Agency

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    February 2007May 2007 (4 months)

    A part time strategic planner, developing interactive marketing plans for various brands such as Vodafone, levis, HSBC, Elidor

  • Strategic Planner

    Youthrep

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    July 2005January 2007 (1 year 7 months)

    YouthRep is Turkish leading youth marketing agency. I worked there as a Strategic planner, developed youth marketing projects for leading brands such as CafeCrown, Veet, Avea. Adidas. Moreover, i was in the team that develop innovative business concepts such as Metro Film Festival.


Ozgur Alaz’s Education

  • Marmara Üniversitesi

    MA , Marketing and Production Management (ING) , 20062009

    Activities and Societies:
    Thesis Project: marketing in the virtual worlds
  • Istanbul Teknik Üniversitesi

    BC , Management Engineering , 20002005

    Activities and Societies:
    Thesis: Pricing Advantage

Additional Information

Ozgur Alaz’s Websites:

Ozgur Alaz’s Interests:

marketing, coolhunting, virtual antropology, marketing strategy, seo, sem, analytics, social media, facebook marketing, digital strategy, networking, social entrepreneurship

Ozgur Alaz’s Groups:

Springspotters, Likemind, ilkyar

  •    AnlamKat!
  •    Pazarlama Zirvesi
  •    Likemind Istanbul
  •    ITU Management Engineering
  •    ReklamYAZILARI
  •    Fans of Mashable
  •    Web 2.0 Turkey - Webrazzi.com
  •    Kuantum Liderler
  •    Venture Capital and Private Equity in Turkey
  •    MOBILASYON
  •    The Sense Network
  •    Future Trends
  •    KartGuru: Ödeme Sistemleri Profesyonelleri
  •    Ypulse Networking For Youth Media & Marketing Professionals
  •    Future Social Media
  •    Online Pazarlama Profesyonelleri
  •    Monster.com.tr Türkiye'den ve Dünyadan İş Fırsatları

Ozgur Alaz’s Honors:

* Finalist: World Bank’s Development Marketplace Program
* Google Adwords Qualified Individual (2009)
* Google Analytics Qualified Individual (2009)
* Co-writer of 'age of conversation' book (2009)
• Rewarded as a runner-up project (3rd) within SecondLife business plan contest that sponsored by PR giant Edelman. 2007
• Featured in Hurriyet, marketing Turkiye, SkyTurk TV, Mediacat, Cnet for his success and his specialities on trendwatching
• The most active member of Springspotters Trend network which consists of more than 8000 business savy spotters. 2007
• Won the idea contest which sponsored by Kariyer.Net that looks for the best idea to improve kariyer.net services 2005
• Won The LoveMarks Contest which presented in Lovemarks conference. 2006
• Won the presentation contest in YTU Kalite Gunleri Conference, 2004
• World finalist and second winner of Loreal Estrat Challenge with Roadrunner team


Ozgur Alaz’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests

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